Nendoroids/ねんどろいど :

The figure series started in 2006. Nendoroid figures are usually based on the characters from popular anime, manga or video games and are used as both collectors items and toys. They are designed with a chibi or super deformed style, with a large head and smaller body to give them a cute appearance. Their expressions and other body parts are exchangeable, giving them a range of different possible expressions and poses. The name is derived from the Japanese word for clay, Nendo. There are various types of Nendoroids that all form a part of the brand name, including smaller 'Petite' Nendoroids, additional display tools known as the 'Nendoroid More' series as well as plushies and play sets.

Figma figures/フィグマ :

The figma series is a Japanese action figure line produced by Max Factory and distributed by Good Smile Company. The product series is developed by the CEO of Max Factory, MAX Watanabe, as well as Masaki Apsy, and focuses on creating highly articulated hand-sized figures with a focus on popular anime characters. Each figma is sold with various accessories such as exchangeable faces, hands and other optional parts. Occasionally figma figures are based on other subjects such as characters from the Japanese voice synthesizing software, Vocaloid, the well-known Touhou, game series and other popular Nintendo game series such as The Legend of Zelda.

FR flag for Figma figures. BR flag for Nendoroids.

I dont own these pictures!